Product Review: Freeze and Go Instant Smoother and Brightener
Freeze and Go Instant Smoother and Brightener ($65.00, Freeze247.com) promises “a 50-90% visible reduction in the appearance of fine lines and wrinkles within 10 minutes of a single application.” The product is packaged in a portable container that enables easy transfer of the product, whereever you decide to go.
GABA may temporarily inhibit wrinkles
Although the company claims that “100% of women” in their study experienced the 50-90% reduction in fine lines and wrinkles, the main ingredient, gamma aminobutyric acid, does not always have these types of results. GABA, an inhibitory neurotransmitter, may temporarily inhibit nerves and reduce the appearance of wrinkles when applied topically, but this effect varies from woman to woman, and is not usually anywhere comparable to Botox or other professionally-administered wrinkle reducers.
Black tea
Black tea has been found in this study to prevent glycation-produced cross-linking of collagen in the aorta of rats, i.e., prevents the hardness of collagen that is characteristic with aging. Black tea has also been shown in this study to be protective against UVB-induced photodamage in mice.
Hydrating
Freeze and Go Instant Smoother and Brightener contains a high concentration of silicones, as well as hydrating shea butter, coconut oil, and vitamin E, which should reduce the appearance of fine lines and wrinkles somewhat, for a limited amount of time, as well.
Overall opinions
Freeze and Go Instant Smoother and Brightener is a solid product; for most women, it should make fine lines and wrinkles appear less visible, although results will vary from woman to woman. This is largely due to the differing results women experience from topically applying GABA to the skin. Overall, I like the product, though I recommend trying it through a store or company with a reliable return policy before committing. Definitely a solid product, but no Botox. Overall rating: 8.5/10.
