Today’s question:

What Makes You Buy a Beauty Product?

Answer in Comments and you’ll be entered to win a full-size set of John Frieda Frizz-Ease products, including John Frieda Frizz-Ease Smooth Start Repairing Shampoo & Conditioner and the Frizz-Ease Original Strength Serum!

One question will be asked per day until August 31, 2011.  On August 31, 2011 at noon EST, the winner will be chosen at random from all comments received.

About Author

Founder and CEO Nicki Zevola started FutureDerm as a medical (M.D.) student studying to be a dermatologist. She is an award-winning scientific researcher and writer. She currently is concentrating on FutureDerm and developing FutureDerm's one-of-a-kind products. She can be found on Google+ and Twitter.

View all Nicki Zevola posts.

1. 

   Kimme

   August 15, 2011 at 5:51 pm

   I look up reviews of products on different sites or blogs, and look for reviews from people with similar skin/hair types as me. Checking for proven ingredients is also important, so when purchasing or researching online I look for products that list their ingredients in the description. Then I wait for the product to go on sale.

2. 

   Min

   August 15, 2011 at 9:25 pm

   I check beautypedia and youtube recommendations.
   And check ingredients.

3. 

   kel mcnichol

   August 15, 2011 at 9:53 pm

   It is all about the ingrediants: if they are natural – all the better or depending upon what the active ingrediant is designed to do. I look for certain % of the active ingrediant for effectiveness.

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