Jessica Simpson may be aglow these days with the light of pregnancy, but that doesn’t mean that she isn’t getting a little help from the moisturizer bottles as well. For her new beauty line, Beauty Mint, Ms. Simpson teamed up with Hollywood facialist Nerida Joy to design an online-based consultation system. The free consultation will assign you a “Beauty Sign” of three numbers based upon your answers to 17 specific skin-related questions. As Ms. Joy discussed with New Beauty, “We want to determine what type of skin you have, where it is now and where it can go from here…the hope is to eliminate the confusion, guesswork and wasted money and direct women to a more simplified routine with products that will work for them.” The questions are as follows:
- 1. What is your natural skin tone?
- 2. What is your age?
- 3. Is your skin oily, combination, or dry?
- 4. Does your skin tend to tan or burn?
- 5. How often do you breakout?
- 6. Do you suffer from allergy, itchiness, or rosacea?
- 7. Is firmness a concern for you?
- 8. Are fine lines and wrinkles a concern for you?
- 9. Is pore size a concern for you?
- 10. Is brightening a wish from your skin line?
- 11. Is discoloration an issue for you?
- 12. Is even tone a wish from your skin line?
- 13. Are puffiness and dark circles under the eyes a concern?
- 14. Are fine lines and wrinkles under the eyes a concern?
- 15. What is the amount of time you spend on your skin care routine?
- 16. How much stress do you experience?
- 17. Where do you usually buy your skin care?
- Marine collagen
- Elastin
- Aloe
- Chamomile
- Cucumber
- Acai berry
- Mulberry
- Green tea
- Shea butter
- Peptides
Green tea contains the polyphenol epigallocatechin-3-gallate (EGCG), which has been shown to have remarkable preventive effects. In a 2001 study in the journal Carcinogenesis, topical application of EGCG to human skin resulted in decreased oxidative stress and an increase in antioxidant enzymes after UV irradiation. Specifically, catalase and glutathione activity were increased due to the application of EGCG. A further 2003 study in Molecular Epidemiology and Cancer Prevention found that the polyphenols in green tea prevent UVB-induced oxidation of lipids and proteins and prevents against the depletion in antioxidant enzymes experienced after UVB exposure in mouse skin.
While EGCG comprises only 50% of “green tea extract” found in skin care and cosmeceuticals (Mukhtar), there is still enough EGCG to demonstrate anti-inflammatory and anti-carcinogenic properties in most skin care and cosmeceuticals, and in Beauty Mint as well.
Ingredient to Love #2: Peptides
Peptides are wonderful ingredients, with peptides like palmitoyl pentapeptide-3, Matrixyl 3000, and palmitoyl oligopeptide proven to stimulate collagen synthesis (International Journal of Cosmetic Science, 2005; Bioorganic and Medical Chemistry Studies, 2010;
Dermatologic Therapy, 2007), and palmitoyl tetrapeptide-7 proven to reduce inflammatory processes in the skin (Clinics in Dermatology, 1999). Because peptides can only benefit the skin, there is absolutely no advantage to answering on Beauty Mint
that firming is anything but a concern of the highest order!
Ingredient to Love #3: Aloe Vera
Aloe vera has been a popular folk remedy since the 1930’s, during which time the ingredient was used primarily as a soothing and anti-inflammatory ingredient. Indeed, aloe vera’s efficacy as an anti-inflammatory ingredient was verified in this study in the Journal of Ethnopharmacology, and according to a 1999 review of ten aloe vera-related studies, “aloe vera might be effective for genital herpes and psoriasis”. Here, aloe is likely added to your skin care regimen on Beauty Mint if you answer that you are often stressed and your skin tends to be dry, irritated, or affected by rosacea.
Bottom Line: Best for Skin Preservation, Not Revolution
Overall, I like the idea behind Beauty Mint. Even though there is no substitute for an in-house consultation with a dermatologist or aesthetician, I support the idea of customized online skin care line generators like Beauty Mint or SkinID for a quick inexpensive personalized fix. However, for maximal results, I would say that firmness, brightening, discoloration, even skin tone, and pore size are “major” concerns whether it is true or not, no matter if you are 18 or 80! The ingredients used to treat these conditions (antioxidants and peptides) are simply non-harmful and can only benefit the skin in higher concentrations.
So overall, yes, I like the line and its concept, though with its paucity of strong anti-agers like retinoids and alpha hydroxy acids, I wouldn’t expect dramatic results. Instead, I would look at this more as a preventative line for the 18-to-40 crowd, which is who I believe it is aimed at anyway. Product Line Rating: 8.5/10 (High or optimized concentration of proven ingredients: 2.5/3. Unique formulation or new technology: 3/3. Value: 2/3. Sunscreen: 1/1).
Other Product Line Reviews You Might Enjoy
- Artistry Time Defiance
- Olay ProX Professional Skin Care Line Review
- Salma Hayek Nuance Skin Care Line Review
- Cosmedix Skin Care Line Review
- AmorePacific Skin Care Review
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