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Fragrance Review: DKNY Pure Vanilla

Look good. Feel good. Do good. This pure new scent adds a drop of vanilla to a world that needs a moment of calm. More than a fragrance, it embraces a way of being that takes time out for the simple things, the things closest to the heart: love, joy, comfort, relationships, and community. The bottle, organic in shape and inspired by a drop of water, appears to be formed by nature. The materials include 100% recyclable glass and a cap of high-purity aluminum. Its compostable box is made of sustainably harvested paper manufactured in a mill that uses 100% renewable energy. The vanilla used in this fragrance is grown sustainably in Uganda. Notes:
 Vanilla, Dew-Drop Petal, Lotus Flower, Bulgarian Rose, Jasmine, Freesia, Lush Orchid, White Amber, Creamy Sandalwood. Style: 
Simple. Calm. Authentic. This is the other DKNY scent I chose to get a sample of on my last trip to Sephora, I picked this one up along with the DKNY Verbena I reviewed a couple weeks ago.

Scent Profile: Vanilla

I love the fragrance of vanilla, but sometimes it can come across as too heavy- in my opinion anyway. It clings to the air and has great staying power but can be overwhelming. I loved the scent when I sniffed it from the sample bottle in the store, but given my past experiences with vanilla fragrances I was a little worried it would be a scent that would not be wearable for me. I am happy to report otherwise- this is a very wearable clean and fresh sort of a vanilla fragrance. Of course with its namesake being vanilla, the vanilla note is the focus of the scent and it comes across very distinctly in the top, middle and finish of the perfume. It is made fresh and light though thanks to the water notes of lotus flower, and dew drop petal. It has a slight sweetness due to the jasmine, the floral element in the mid range of the fragrance comes mostly from the Bulgarian rose and the heaviness that can come with a fragrance rooted in vanilla is made lighter with the addition of the freesia, which comes across in the finish along with warmth and a muskiness from the white amber and sandalwood.

Scent Profile: Freesia

I love the addition of the freesia, I am a big fan of the flower and its scent. 
The cheerful bouquet of peppery zing and floral freshness projected at the right intensity, a delicious aroma that radiates for a long distance, is what makes freesia flowers so memorable. High in linalool, a major component in all freesia varieties, this small colourful blossom emits a refreshing, floral woody aroma with a subtle citrusy-terpenic note. The mollified sweet aspects, with the nectarous quality of jasmine smelt through ozone, are given a cheerful piquancy by the spicy top note which pinches you by the nose upon stooping to smell the beautiful flowers. The nuance of the blossoms themselves is beautifully varied: white ones are spicier, colourful ones are "greener". The overall character is clean and with a soapy facet- no wonder freesias stand for innocence! (Perfume Shrine) I was stumped on my research for “dew drop petal” unsure what exactly it was until I came across several reviews of this fragrance and they noted the same thing, then cafleurebon.com coined the description perfectly
“...watery floral accord in what Donna Karan is calling a dew-drop petal accord I’d call it a watery floral aromachemical of indeterminate origin.”
Thank you for this, hard to define yes, but it’s discernable to the nose as just that- a watery floral.

Bottom Notes

The sandalwood in the bottom anchors the scent nicely and is often used with vanilla to round it out, sandalwood’s scent is woody, sweet, and exotic and it has a warming, calming and relaxing effect as does vanilla.

Personal Use and Opinions

This clean, warm and fresh fragrance from DKNY is a wonderful scent, wearable for both the young and older- and in my opinion best for daywear and warmer weather. Be mindful of the fact that the vanilla is very strong in this scent and could be overwhelming if sprayed heavily, even though this perfume is offered as a scent spray which is a very light formulary. As with the Pure Verbena from DKNY it is also available as a body butter and body wash. I found this scent had much more staying power than the Verbena which may be due to the strong vanilla note.

Did You Know?:

Vanilla fragrance makes you calmer. A study at Tubingen University in Germany showed that vanilla fragrance reduced the startle-reflex in both humans and animals. The animal results indicate that the calming effects of vanilla may be due to some more essential property of the fragrance than the ‘positive childhood associations’ usually invoked to explain its universal popularity with humans.
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Date: September 1 2012 at 7:57 AM

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