Recently I picked up a trial size of the Josie Maran GOGO Instant Natural Volume Argan Mascara in a kit that I purchased. I was curious about this mascara because of its nourishing argan oil and its claims for volume.

The Website Claims:
This mascara’s patented Triple V Brush delivery system coats lashes one luxurious layer at a time for full, long-wearing, clump-free, water-resistant definition. The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. This natural and exclusive formula dries quickly without smearing, smudging, clumping, or flaking. An infusion of nourishing, protein-rich Argan Oil conditions and supports hair growth for lush, supple, healthy lashes.

• Argan Oil: replenishes and repairs lashes.
• Natural Carbon Black: our natural Carbon Black is polymer coated giving lashes extraordinary luster and pitch-black color.
• Formulated without Parabens, Sulfates, Synthetic Fragrances, Synthetic Dyes, Petrochemicals, Phthalates, GMOs, Triclosan

The GOGO Campaign: Get One, Give One
Beauty for a cause. Josie Maran has teamed up with City of Hope, a leading cancer research, treatment, and education institution, to launch the Get One Give One Campaign. For each GOGO mascara purchased, Josie Maran Cosmetics will donate one mascara to a City of Hope cancer patient/survivor (up to 5,000 units). Thereafter, through Aug. 2012, $1.00 from the sale of each GOGO mascara will be donated to City of Hope’s research, treatment, and education of women’s cancers. Minimum donation of $25,000. With your purchase, you are helping women look better, feel better, and build self-esteem. Now isn’t that beautiful?

The Website Claims:
This mascara’s patented Triple V Brush delivery system coats lashes one luxurious layer at a time for full, long-wearing, clump-free, water-resistant definition. The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. This natural and exclusive formula dries quickly without smearing, smudging, clumping, or flaking. An infusion of nourishing, protein-rich Argan Oil conditions and supports hair growth for lush, supple, healthy lashes.

Ingredients:
Water, Styrene/acrylates Copolymer. Organic Copernicia Cerifera Wax, Dilinoleic Acid/propanediol Copolymer, Glyceryl Stearate, Stearic Acid, Oleic Acid, Polyvinyl Alcohol, Ci 77499, Tromethamine, Black 2, Kaolin, Pvp, Mica, Organic Argania Spinosa Kernel Oil, Organic Beeswax, Hydroxyethyl Cellulose, C18-36 Acid Triglyceride, Aloe Barbadensis, Lecithin, Potassium Sorbate, Hexylene Glycol, Laureth-4, Panthenol, Simethicone, Sodium Carboxymethylcellulose, Phenoxyethanol, Caprylyl Glycol.

Price:
$22

Does it live up to its claims?
Well, it falls flat as a volumizing mascara for me, but it does live up to its other claims. My results with it were practically non-existent. While it has a nice formula that doesn’t clump, it gives very NATURAL looking lashes. The color is great though! It’s a very dark black, which I love. As you can see from the image above, my lashes are barely visible over my eyeliner with this mascara. It doesn’t really thicken my lashes.

Would I purchase again?
No. While I wouldn’t purchase this again, it’s because I want my mascara to give me ridiculously fat lashes. I think if you like a more natural lash formula that does not clump, this is a winner. It’s just not my cup o’ tea. Additionally I like their ‘Get One, Give One’ policy.

Have you tried this mascara? Did you like the results?

Product purchased by me. All opinions are my own.