In the trend of celebrity brands, Drew Barrymore now has her own line of cosmetics. The actress chose to make an affordable line to sell through Walmart, called Flower Beauty. Having spent years in makeup chairs, from the time when she was a child actor through now, Barrymore is not stranger to cosmetics.
Conveniently, much of the line is in tubes and sticks, so it’s definitely easy to carry around with you. Overall, it’s a nice line, but probably won’t be your go-to. Select products will work for everyone, but overall I’d say this line is best for a pre-teen and teen demographic.
I tested the brown-black Flower Lash Knockout Volumizing Mascara. It’s a dark brown, perhaps a little light for a brown-black. But the color isn’t too red, which can be a problem in brown-toned cosmetics.
The pigmentation isn’t quite as saturated when on as I’d like it to be. It takes several coats to get a really solid coloring on the lashes. I would have preferred something that went on a bit darker.
This stayed on reasonably well through the day, but it tended to flake a little bit, so that I had to reapply. But it’s definitely durable enough that it’s worth wearing, just not the most long-lasting look I’ve had.
Texture: 4/5, Finish: 2.5/5
The night thing about this mascara is that it has pretty minimal clumping. It’s a pretty smooth formulation, though it goes on pretty thin. While this means that you have to put on several coats, it also means your lashes are pliable enough to do that.
The downside to this mascara is that it isn’t particularly volumizing. My lashes didn’t appear more numbered or voluminous and I was pretty disappointed overall. In fact, this is one of the least volumizing mascaras I’ve ever tried.
Color: 4/5, Pigmentation: 4/5
Despite looking like it could be a good cool tone foundation online, the Flower Skincognito Stick Foundation SF2 was much warmer than I anticipated. It had quite a yellow tint to it. The pigmentation was pretty good too. It had good coverage that I think would hide imperfections fairly well, but I’d recommend something better if you have anything big to hide.
Overall, the cream formulation lasts for a while but the foundation is likely to rub off your skin throughout the day, so reapplication will almost certainly be required. On the bright side, the stick form makes it easy to carry around.
Texture: 3.5/5, Finish: 3/5
The texture of this isn’t as smooth as a foundation could be. It’s a moist enough formulation that it doesn’t get flaky or powdery, but it won’t smooth over fine lines or dry skin very well, as it tends to get caught in crevices.
Color: 5/5, Pigmentation: 5/5
I loved the color of Flower Kiss Stick Velvet Lip Color in LS9 Flamingo Flower. It was a gorgeous pop of bright, hot pink. It’s such a beautiful shade for spring. I also found that it was quite well pigmented. It didn’t take a lot of application to get the color on my lips to be as saturated as it was in the tube.
I found that this stayed on throughout the day, only getting a little faded after eating and drinking. It definitely lasts for a pretty good length of time, several hours at least with minimal reapplication.
Texture: 3.5/5, Finish: 4/5
I’d have liked this lipstick to be a bit more moisturizing. It’s not the smoothest application as-is and if your lips are at all dry or uneven, it won’t run over them with ease. With this vibrant a color, it’s important that either your lips are exfoliated and moisturized before or that the lipstick coats well enough for a smooth finish.
Overall, though, it looked great and is definitely a great color for spring, and it has a really nice matte finish.
This makeup is pretty good, but it probably won’t be your main makeup. It’s awesome for traveling or for first time makeup users, but overall it’s not an incredible line. The best thing I tried was definitely the lipstick, but even that could have been better formulated with more moisturizer.
Editor and Contributing Writer Natalie K. Bell spent years mining the depths of the Internet, asking doctors absurd questions, and experiencing the unfortunate trial-and-error of adolescence to accumulate beauty and make-up knowledge. Natalie holds a degree in English Writing and Cultural Anthropology. She enjoys cooking and eating exotic food, spoon collecting, both high-brow and trashy literature, unrealistic romantic comedies, bad horror movies, and vintage jewelry.View all Natalie Bell posts.
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