I’m all about making products easier to use by putting them in crayon form. Drawing on makeup is infinitely less hard when its put in a shape with a point that’s reminiscent of something we do minute work with — like writing — every day. Unfortunately, the difficulty in crayon-shaped products is that their consistency is more fickle — too soft and it doesn’t keep form, too hard and it’s too difficult to use.
L’Oreal True Match Super Blendable Crayon Concealer ($8.95, amazon.com) really toes the line of the latter issue, being just a bit too waxy to be a really great concealer. While the idea is grand, the execution leaves something to be desired.
Color: 2.5/5, Pigmentation: 4/5
I ended up trying the warm light/fair instead of the neutral light/fair, so the color on me wasn’t entirely working, but from the swatches it seems the neutral might have been a better shade. Nonetheless, L’Oreal’s crayons don’t have much in the way of color variety (here’s to hoping they add a few!), so I think that a fair number of people will have trouble finding a color that works for them.
The pigmentation was pretty good. It might take care of light under eye circles, but this isn’t a crayon for more heavy-duty hiding. For more serious skin issues, I’d recommend something with a little more oomph.
L’Oreal True Match Super Blendable Crayon Concealer stayed on pretty well, though it might not look its best all day. I found that it caught pretty easily into creases and didn’t stay particularly smooth looking throughout the day.
Texture: 3/5, Finish: 3/5
I found the texture of this to be a little waxy. It’s likely that to keep shape, the concealer crayon needed a firmer formulation, but it doesn’t glide over skin or cover as smoothly as a really good concealer should. Overtime it starts to look a little chalky and go into creases.
L’Oreal True Match Super Blendable Crayon Concealer has a really handy application technique but the formula could use some work. It doesn’t smooth easily and it can seep into creases and look chalky. There are also not a ton of colors to work with. I think with a slightly smoother formulation and more colors, this crayon could easily become a hit.