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A few months ago, my mother saw Benefit They’re Real! ($22.00 retail) mascara on TV, and immediately ordered me a tube. (Thanks, Mom!) I’ve been using it ever since, not even thinking to mention it on the site, until an old friend from college suggested that I review it via the FutureDerm.com Facebook page (a great way to get in touch with me, btw)! So here we are. There are a few comments about Benefit They’re Real! mascara:
1. Apply multiple coats quickly.
Unlike a lot of other lash-plumping formulas, Benefit They’re Real! mascara is “defining” as well as “volumizing,” which means that it is less likely to clump, but also tends to dry quickly. If you want the most dramatic effects, hold your mouth open slightly as you face the mirror, which helps to control your facial muscles. Starting at the root of each lash, brush Benefit They’re Real! as you shake the brush slightly from side-to-side to each tip, and apply the second coat before the first coat is allowed to dry.
2. You may need a stronger eye make-up remover.
The true beauty of Benefit They’re Real! mascara? It lasts a full eight hours. In fact, if you don’t use a strong eye makeup remover, you will still have leftover residue on your lashes the next day! (And don’t even think about trying to apply it again over the old coat – I’ve tried when I was in a rush one morning, and I looked like I had about 5 eyelashes!) What makes Benefit They’re Real! mascara so hard to remove? Paraffin, beeswax, palmitic acid, and stearic acid all make the Benefit They’re Real! formula waterproof. My best pick to take it all off? Sonia Kashuk Eye Makeup Remover– simple, effective, and certainly doesn’t break the bank!
3. Doesn’t curl the lashes.
Although Benefit claims 94% of women saw base-to-tip curl after using Benefit They’re Real! mascara, I didn’t see the effect, and still had to use an eyelash curler. Of course, the gold standard for eyelash curlers is the shu uemura Eyelash Curler; I highly doubt any formula could make your lashes look as curly.
Benefit They’re Real! mascara is a solid product, but you have to apply it quickly in order to get the full volumizing benefit. Take caution also to curl your eyelashes beforehand (Benefit They’re Real! doesn’t curl them much), and use a strong eye makeup remover. Product Rating: 8/10
Ingredients in Benefit They’re Real! mascara
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid, May Or May Not Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide ( CI 77891).