In the days before I had a baby, I used to get my eyelashes professionally done every 2-3 weeks. Unfortunately, due to the time commitment that is having an infant, I eventually gave up my false eyelash treatments, and started coming back to mascara.
.CoverGirl Flourish Mascara by LashBlast is a great choice for a new mom because it has all of the things I look for in a mascara:
- Long brush;
- Silicone or rubbery brush bristles;
- Is a water-soluble formulation.
Why I Only Use Mascaras with a Long Brush
To create voluminous lashes, you need to layer mascara on each lash. Your eyelashes will only grab as much mascara as a single stroke of the brush can apply from root to tip.
A short-bristled brush will not result in application of as much product in a single stroke.
Why I Prefer Mascaras with Rubber or Silicone Brush Bristles
When brushing your hair, brush manufacturers have already determined rubber cushioning makes brushing hair easier, as the cushion will expand and retract based upon the thickness of your hair (Milady Standard Cosmetology).
Eyelashes are no different, though on a more microscopic scale: If you apply mascara made of a cushiony material to your eyelashes, the brush will “give” more against thick eyelashes and “push back” more against thin eyelashes, so you end up with more even application of product.
In addition, silicone or rubbery brushes also have less friction, so less of the product sticks to the brush, and more will adhere to your lashes.
Why I Prefer Water-Soluble Formulations
When it comes to adding length and volume, you want a water-soluble formulation with wax, which tends to layer better than oil- or petrolatum-based waterproof formulations.
Non-waterproof/water-soluble mascaras typically have three major components: waxes for light, smooth, even application; pigments for color, definition, and depth; and resins to maintain texture, composition, and to keep the formulation in solution (Milady’s Encyclopedia of Hair).
If you’re a new mom looking for an ultra-affordable mascara you can pick up with diapers the next time you’re at Target, CoverGirl Flourish Mascara by LashBlast is a great choice. It’s easy-to-use, and has a lot of the elements I look for in a mascara.