After reading about tarte founder and CEO Maureen Kelly in the March 2008 issue of Oprah magazine, I am officially a tarte cosmetics fan. The woman is truly an inspiration, working towards a psychology Ph.D. while starting her cosmetics company, losing her first husband in 9/11, and prevailing to be the head of a very successful company today.
With that said, I am loving tarte Double Dose Berry Boost and Gloss ($21.00, tarte.com). Here’s why:
A plethora of antioxidants
tarte Double Dose Berry Boost and Gloss contains a number of potent antioxidants, including the t5 super fruit complex™, with goji berry, açai berry, maracuja, acerola, and pomegranate. When added to antioxidant vitamin C, tarte Double Dose Berry Boost and Gloss really packs a powerful antioxidant punch.
Hydrating, tinted, and minty
Despite the fruity ingredients, tarte Double Dose Berry Boost and Gloss contains peppermint oil and has a peppermint fragrance, which many women find pleasant (hence why C.O. Bigelow Mint-Scented Lip Gloss is such a hit at Bath and Body Works). tarte Double Dose Berry Boost and Gloss is also lightly tinted from mineral-based pigments, and very hydrating due to its shea butter content.
Benefits Sambazon’s Sustainable Acai Project (SAP)
According to the tarte Cosmetics website:
“With the purchase of every tarte double dose berry boost & gloss, you’ll be helping to preserve the Amazon Rainforest through forest conservation, improved living conditions and educational opportunities for communities in Brazil. We’re supporting Sambazon’s Sustainable Acai Project (SAP), a member of the Organic Trade Association and the Fair Trade Federation.”
For more on the Sambazon Sustainable Acai Project, please click here.
Overall:Â I love it!
With antioxidants, hydrating shea butter, mineral-based pigments, an inspiring founder, and benefits to charity, I am truly loving tarte Double Dose Berry Boost and Gloss! Now, if only it contained sunscreen and was a little cheaper…!
Product Rating: 8/10 (High concentration of proven ingredients: 3/3. New technology: 3/3. Value for the money: 2/3. Sunscreen: 0/1).