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The all-new TRESemme Color Revitalize Shampoo and Conditioner claim to preserve your color for up to 40 washes with “Advanced Color Lock Technology.”
Unfortunately, even if this product is only $5.99 retail for 32 ounces, I’m not a fan. Color-preserving shampoos typically work in one of two ways: One, preserving hair color with gentle cleansing ingredients, and two, depositing non-permanent pigments onto the hair. TRESemme Color Revitalize Shampoo has a very high concentration of sodium laureth sulfate, a strong surfactant that can actually strip hair of its color. According to dermatologist Dr. Jessica Wu, M.D., “Sulfates can break up grease and produce a rich lather when dissolved in water…While there is no published medical research linking sodium lauryl sulfate to cancer or other diseases in humans, especially SLS, can irritate your skin or sting your eyes…They also strip your hair color.” Dr. Wu recommends using shampoos with coconut oil or palm kernel extract instead, such as Avalon Organics or L’Oreal Ever Pure.
Ingredients in TRESemme Color Revitalize Shampoo: Water (Aqua) , Sodium Laureth Sulfate , Cocamidopropyl Betaine , Ammonium Chloride , Imidazolidinyl Urea , DMDM Hydantoin , Fragrance (Parfum) , Quaternium-22 , Tetrasodium EDTA , Polyquaternium-10 , Polyquaternium-39 , Butylphenyl Methylpropional , Citric Acid , Limonene , Amyl Cinnamal , Camellia Sinensis Leaf Extract , Helianthus Annuus Seed Oil (Sunflower) , Glycerin , Polysorbate 20 , Hydrolyzed Keratin , Rosmarinus Officinalis Leaf Extract (Rosemary) , Tocopheryl Acetate , Panthenol , Ascorbic Acid , Niacinamide , Biotin
Fortunately, the TRESemme Color Revitalize Conditioner fares a little better, but not much. In its favor: a vast array of lightweight conditioning ingredients, including stearyl alcohol, silicones, urea, and medium-length quats. Also in its favor is the fact limonene, derived from the skin of a navel orange, has been suggested as an ingredient that may inhibit 5-alpha-reductase and grow the hair, though this has not yet been substantiated in published medical studies (Miyachi, 1991).
Unfortunately, I do not consider TRESemme Color Revitalize Conditioner a superb color-preserve conditioner because it does not contain enough ingredients typical to UV filter products, such as the gold standard ethylhexyl methoxycinnamate, as well as butyl methoxydibenzoylmethane and polysilicone-15 (Business Briefing: Global Cosmetics Manufacturing, 2004). Some conditioners even contain cationic and lipophilic filters to retain greater amounts of ethylhexyl methoxycinnamate, butyl methoxydibenzoylmethane and polysilicone-15 after rinsing.
Even though TRESemme Color Revitalize Conditioner does contain antioxidant green tea, rosemary, vitamin C and vitamin E, I’m not impressed enough with the concentrations of these antioxidants to believe the conditioner preserves hair color to a high degree.
Ingredients in TRESemme Color Revitalize Conditioner: Water (Aqua) , Stearyl Alcohol , Cyclopentasiloxane , Cetyl Alcohol , Stearamidopropyl Dimethylamine , Imidazolidinyl Urea , Dimethicone , Cyclohexasiloxane , Aspartic Acid , DMDM Hydantoin , Quaternium-18 , Fragrance (Parfum) , Citric Acid , Isostearamidopropyl Ethyldimonium Ethosulfate , Butylphenyl Methylpropional , Limonene , Disodium EDTA , Amyl Cinnamal , PEG-9 , Linalool , Geraniol , Hexyl Cinnamal , Camellia Sinensis Leaf Extract , Helianthus Annuus Seed Oil (Sunflower) , Glycerin , Polysorbate 20 , Hydrolyzed Keratin , Rosmarinus Officinalis Leaf Extract (Rosemary) , Tocopheryl Acetate , Panthenol , Ascorbic Acid , Niacinamide , Biotin
I’m very much not impressed with TRESemme Color Revitalize Shampoo or TRESemme Color Revitalize Conditioner. For one, sodium lauryl sulfate in as high a concentration as in TRESemme Color Revitalize Shampoo may strip your hair of color; for another, there are no impressive UV filters or color-enhancing pigments in TRESemme Color Revitalize Conditioner to get me buying. I’m personally sticking to my Kerastase products! Product Rating: 2/10 (High or optimized concentration of proven-effective ingredients: 1/3. Unique formulation or new technology: 1/3. Value for the money: 1/3. Sunscreen or UV protection: 0/1).