Why I'm Obsessed with Living Proof Full Thickening Hair Care


Lily ZhiSource:  Modelinia

I often see pictures of Asian supermodels like Lily Zhi (shown above), or gorgeous women like Jane Seymour, and I’m envious.  Though I’m Asian and have waist-length hair, my hair is lifeless and limp when straight, and flat at the crown when curled – not the kind of hair that is going to launch any ships anytime soon.

I’ve taken hair vitamins, I’ve gotten layers, I’ve paid experts to cut my hair (sometimes well into the hundreds), and yet, still nothing.  That is, until I tried Living Proof “Full” Hair Care ($29.00 for the starter kit, Amazon.com).  Developed by MIT scientists, Living Proof Full actually thickens hair at the microscopic level.  Here’s how it works:


Living Proof Hair Care

The secret of Living Proof Full is an ingredient called poly beta amino ester-1, a polyfluoroester.  This patented ingredient coats each hair shaft.  Once dried, polyfluoroesters on adjacent hair strands grab at each other, but leave spaces between each strand.  Think of it like tiny, thick magnets on your hair:  they bind, but they create space – and hence lift – for your hair.

How Much Fullness to Expect

Living Proof Full Before and After

Source:  LivingProof website

As with any other product, Living Proof Full will only make your hair as big as you style it to be.  I, for one, adore big voluminous wavy hair (see below), so I use the Living Proof Full system before I curl my hair with sponge rollers nightly, and then seal with the Living Proof Full Hair Spray ($19.99, Amazon.com) come morning.  On the other hand, some of my friends adore a sleeker, straighter look.  For them, Living Proof Full makes a visual 20-30% increase in hair thickness, with no teasing or hair-setting necessary.

How Much Product to Use

Amount of product to use
Short hair (above the shoulders)? Use a dime. Medium-length hair? Use a quarter. Longer than mid-back? Use a half dollar.

Image source:  BrilliantColorandBeautyToday.com

Intuition may tell you that more thickening ingredient would mean thicker hair, but this is not the case.  Keep in mind that Living Proof Full was formulated for about a quarter-size amount of shampoo, conditioner [from chin-length downward], and thickening cream for an average-size woman with hair going down to her shoulders.  If you apply too much Living Proof Full, particularly the Thickening Cream, the silicones in the product can actually overcome the effect of the polyfluoroesters, weighing hair down a bit.  On the other hand, if you don’t apply enough, you won’t see as much effect.  The best option is to play around with the system a bit and find what amounts work best for you.

Does it smell?

Ever since I used Herbal Essences as a teenager, I’ve been obsessed with the scent of a hair care system.  (I don’t think I could recommend even a highly scientific hair care product if it was malodorous!)  Thankfully, Living Proof Full is one of the best-smelling hair care systems I’ve tried, a light floral blend with fruity notes mixed in.  I use Chanel Chance eau tendre as my daily perfume, and the scent blends magnificently with Living Proof Full.  Unfortunately, Living Proof Full is rather fragrant, and you may not find it blends as well with your daily perfume.  I suppose one woman’s selling point could be another’s deal-breaker!

Bottom Line

I’m a huge fan of Living Proof Full, and I recommend it to anyone with fine, limp, or straight hair who is looking for a voluminous boost.  It also leaves your hair feeling light, shiny, and bouncy, in addition to nice and fragrant – I honestly can’t say enough good stuff about this line!  Now, if only Living Proof would create a UV protectant spray and a heat-protectant spray…

Product Rating:  10/10  (High or optimized concentration of proven effective ingredients:  3/3.  Unique formulation or new technology:  3/3.  Value:  3/3.  Sunscreen:  N/A).

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  • @Rory – Aww thanks! I appreciate that. In person I’m a little corny but I’m growing into myself haha 🙂

  • “Not the kind of hair that is going to launch any ships anytime soon.” You are such a funny writer! I use Oribe Dry Texturizing spray and it gives me volume like no other, but now I really want to try this product. Thanks for the great review. 🙂

  • @Jen – I’m glad to help! Just note that the results won’t be as dramatic as the brunette (shown above), but you will surely notice a difference if you’re using the right amount of product! Let me know how it goes 🙂

  • Jen

    I have very fine hair and like you nothing has really worked. Thank you for posting this! I can’t wait to try it 🙂

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